5 Characteristics of Good Logo Design
With each passing day, new businesses are springing up all over the globe. In fact, new business statistics show that in the last ten years, an increasing number of people in the United States started their own business. The statistics also reveal, over 4.4 million new companies were launched in 2020. While this is an indication of growth in the entrepreneurial world, it also means more competition for small businesses. As a new business owner, this simply tells you that you have to do more if you want to capture the attention of prospective customers. One of the best ways to stand out from the crowd is by getting a good logo design created for your brand.
The importance of a well-designed logo cannot be overemphasized. It is the foundation of a brand's identity. A good logo does not only separate a brand from its competitors but also makes it easily recognizable. For instance, if you were walking through a store and came across sportswear with a swoosh symbol, you’d definitely know it’s a Nike product, even without seeing the name “Nike” on it. That’s the power of a good logo; it says everything without saying a word.
Creating A Good Logo
A logo is much more than a symbol or random mark. It gives your business an identity that represents your core values and mission and helps you make you make a strong first impression. So, creating a logo for your brand should take a bit of thought and time. It is an important part of your marketing and shouldn’t be taken lightly. Remember, you never get a second chance to make a first impression. You have to make it count. Lots of businesses out there are struggling because their logo designs are poor. They don’t know the importance of having good logo. For a brand logo to be considered good, it has to contain certain attributes. In this article, I’ll be showing you 5 characteristics of a good logo design, which will help you make better choices as you brand or rebrand your business. Let’s take a look at them.
1. A Good Logo Simple
When it comes to developing great logo designs, simplicity is key. If you take a look at the logo designs of some of the most successful companies in the world today, you’ll see that they all have one thing in common: simplicity. Also, if you compare the older versions of their logos with the ones they are currently using, you’ll notice that there has been a form of simplification over time. These successful companies don’t create complex logos for their brands because they know that simple logos are easier to identify and remember. As a new business owner, this should be your goal as well. Sometimes, in an attempt to appear unique, business owners create sophisticated logos using tricks like drop shadows, gradient fills, and borders. While this creates an impression on the minds of prospective customers, they may have a hard time remembering the logo later on. That is why it is important that you use a few shapes, gimmicks, and colors when creating a logo for your business. Your logo should be able to communicate a message at one glance. It should express your brand's personality in a concise, yet efficient manner.
2. A good logo is memorable
Every single day, the average consumer is bombarded with thousands of advertising messages from different brands. So, to improve your chances of being seen, you must ensure that your logo is memorable and recognizable. It should be able to positively influence prospective customers and make them interested in your brand. Once your logo sticks to the mind of a consumer, they’ll always remember your brand when they need your product or service. For a logo to be memorable, it has to be unique. If your logo is neither creative nor different, it’ll hardly create a lasting impression on the minds of consumers.
With the proper use of color, you can create a memorable logo for your business. The human brain is wired to quickly pick up color patterns. That is why whenever we look at a logo, we notice the colors before the shape, icons, or typography. So, if you choose the right colors for your logo, you can make it more spectacular.
3. A good logo is timeless
It’s not advisable to go for current trends while creating a logo for your business. This is because, unlike other aspects of your branding, you can’t just suddenly change your logo. Since your logo is your brand’s most basic identity, changing it could make you lose your customers. This is why you need to go for a timeless logo that will remain relevant even hundreds of years after its creation. If you do a little research on Disney, you’ll discover that the company’s logo has remained the same, since its inception decades ago. That is what a good logo should look like; timeless and ever-relevant.
4. A good logo is versatile
Since your logo is an integral part of your advertising and marketing, you must ensure that it can be used for different mediums. A good logo should be versatile – resizable and printable. You can carry out a test to see if your logo will work across all applications, including web, print, promotional product, etc.
5. A good logo is appropriate
Your logo can not achieve its intended purpose if it is irrelevant to your market, industry, or customers. So, as a business owner, you must ensure that your logo is appropriate – properly reflects your business and its values. Every industry has a tone or style peculiar to it. For instance, food brands mostly use red and yellow for their logos. So it is expected that businesses under the food industry should have at least one of these colors included in their logo.
Conclusion
It’s easy to overlook your logo and focus on other seemingly important things while building your business. However, you must realize that your logo is the foundation your brand identity, and if you have a poor brand identity your entire business will suffer. Creating a professional logo for your business will increase its chances of survival. If you don’t have a business logo yet or have one that needs to be updated, contact me for the best logo designs.
