Modern Professional Squarespace Website for Dr. Sheryl Neverson, Mental Health Expert and Advocate for Black Women in Leadership
Empowering Black Women in Leadership: Dr. Sheryl Neverson's Inspiring Journey in Mental Wellness and Advocacy
With over 25 years dedicated to the mental wellness and empowerment of this vital community, Dr. Neverson’s journey is a beacon of inspiration, showcasing the profound impact of thoughtful branding and web design in our journey towards mental health advocacy and leadership empowerment.
Client: Dr. Sheryl Neverson, an acclaimed behavioral health expert focused on empowering Black women in leadership.
Challenge: Dr. Sheryl Neverson reached out with the need to align her online presence with the significant impact she makes in her field, focusing on the mental well-being of Black women in leadership.
Scope of the Project:
Brand Identity Development: Crafting a cohesive brand identity for both her personal brand and her private practice, Transitions Therapy.
Target Demographic: Identifying and defining the precise target audience to tailor communications effectively.
Service Clarification and Packaging: Clearly defining and packaging Dr. Neverson's services to reflect her expertise and meet client needs.
Signature Speaking Topics: Creating and outlining signature speaking topics and producing short brand videos to showcase these topics and enhance engagement.
Website Creation: Developing distinct but interconnected websites for her personal brand and professional practice to provide a comprehensive online resource.
Results:
A sophisticated and streamlined online platform that reflects Dr. Sheryl Neverson's professionalism and deep commitment to her specialty. The dual website setup ensures that both potential clients and professional peers can easily access relevant information, enhancing her reach and professional impact.
Special Thanks: Appreciation to David Mahone for the exceptional brand photography and videos, which perfectly captured the essence and goals of the project.
